
enttao
IN PURSUIT OF ENTERPRISE TAO
Who is enTTao?
Joe Gottlieb is a dynamic strategy and operations executive with over 25 years of experience driving transformative growth in technology, cybersecurity, and higher education. Known for his hands-on, collaborative leadership, Joe doesn’t just craft strategies—he partners with teams to translate vision into actionable steps and measurable results.
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As President and CTO of Higher Digital, Joe helps senior executives and boards to navigate complex change with clarity and discipline. He created (SEA)results, an innovative strategic portfolio management system tailored for higher education, seamlessly aligning governance, prioritization, and execution. Through his TRANSFORMED podcast, Joe sparks candid conversations with industry leaders about innovation and practical change management. As the founder of enTTao, he’s pioneering a new model for strategic operations, leveraging vertical context, benchmarking data, and AI to drive intentional, sustainable enterprise value.
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Joe’s career is marked by transformative achievements. At SailPoint Technologies, as SVP of Strategy & Business Development, he honed strategic focus, forged key alliances, and drove acquisitions that paved the way for a successful IPO. As CEO of Aerospike, he spearheaded a pivot to an open-source model while securing critical venture capital. At Sensage, he led a turnaround culminating in a successful acquisition. His leadership roots at Nokia and McAfee shaped his ability to build high-performing teams and institutionalize strategic planning globally.
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A Cornell University B.S. in Electrical Engineering graduate, Joe combines technical expertise with creative, practical strategy. Colleagues describe him as a “lead-by-example” teammate that inspires alignment and extraordinary results.

Personal references

“As SailPoint prepared for its first IPO, Joe Gottlieb led the effort to align our organization around a focused strategy, establish our technology partnering ecosystem, and acquire companies to further distinguish our market leadership in identity governance.
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Like all members of that winning team, Joe demonstrated our core ethos of humble, hungry, and smart.”
Mark McClain
CEO and Founder
SailPoint Technologies
2005 - Present
“I had the pleasure of working with Joe Gottlieb over a five year period.
Joe has a unique ability to drive the development and execution of strategy, which genuinely engages the whole organization.”

Dan MacDonald
Vice President of Marketing & Product Management
Nokia
1999 - 2006