Enterprise Tao – From Friction to Flow
- Joe Gottlieb
- Nov 10, 2025
- 2 min read
Introducing enTTao & Strategic Operations
Welcome to enTTao – pronounced “en-tao” – the harmonious balance point where strategic progress and operational effectiveness stop fighting and start dancing.
The two capital Ts in the logo? Not a typo – they represent Strategy and Operations practicing a simple, repeatable dance. One leads, the other follows. Then they switch. No ego. No drama. Just flow.
The Core Idea
Most enterprises treat strategy and operations as separate sports:
Strategy plays chess in the boardroom.
Operations plays rugby in the warehouse.
Change management is the exhausted referee blowing a whistle that nobody hears.
The result?
Social capital from the enterprise like water from a perforated water-cooler.
Heroic leaders keep patching the holes, until they don’t.
The next re-org becomes the next hope for a fresh year trumpeted over the one that’s been abandoned.
EnTTao refuses the divide. It introduces a new discipline – Strategic Operations – that treats the connection between Strategy and Operations as a discipline rather than an accident.
Strategic Operations: The Discipline
Strategic Operations is the practice of keeping four elements in direct, living linkage:
Strategy: Big choices that set us apart
Change: How we adapt
Operations: What we do
Performance: What actually happens
Most organizations manage these separately. Strategic Operations integrates them, so a decision in one informs and adjusts the others. No new software required. No sweeping reorganizations. Just clearer connections layered onto what already exists.
Why This Matters
Enterprises don’t fail because of bad strategy or weak operations. They stall when the two stop speaking the same language. EnTTao restores the conversation. It turns friction into feedback, and feedback into flow.
What’s Next
If this introduction to Enterprise Tao speaks to you and you want to continue the conversation live, let’s schedule it. If you are curious to learn more about the details first, future blogs will highlight pertinent fundamentals, starting with the importance of culture. Either way, know that the goal is to employ a simple, repeatable approach that reflects, navigates, and optimizes the rich complexity of your reality.
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